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Eternal Thoughts from a Sunshine Mind

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    A Peek at MarketingProf's Digital Marketing Factbook: More Content, Less Commerce

    MarketingProfs just released an executive summary of their Digital Marketing Factbook. The landscape is changing and people are spending more time online seeking more content and less commerce-driven web sites. - Email and search still reign supreme but social networking has taken a chunk of users' time and will most likely continue to increase. - Top alternate search sites include Craigslist, eBay, Amazon and Facebook and are sites to consider in a PPC strategy if applicable to your market. - Mobile marketing is not being utilized and should be considered for B2C. Overall, offering relevant content to your target audience is a must, no matter what industry you are in. The valuable factbook is available for sale online. To read more of the executive summary, visit MarketingProfs.
    • 28 October 2009
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  • Jenni Hilton's Space

    Jenni is a B2B marketer and writes about marketing, PR and social media. She is a wife and mom of two sweet girls and two crazy dogs. Jenni loves pop culture, especially the 1980s. She is an Auburn University alum and loves football season. She cannot go far without her iPad, iPhone and MacBook Pro. She loves the internet and has been a digital citizen ever since she discovered she could shop online. She can be found on Twitter and LinkedIn.

  • About Jenni Hilton

    Jenni is a B2B marketer and writes about marketing, PR and social media. She is a wife and mom of two sweet girls and two crazy dogs. Jenni loves pop culture, especially the 1980s. She is an Auburn University alum and loves football season. She cannot go far without her iPad, iPhone and MacBook Pro. She loves the internet and has been a digital citizen ever since she discovered she could shop online. She can be found on Twitter and LinkedIn.

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