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    Email Marketing - Planning Your 2010 Calendar Around Holidays

    It is that time of year when the holidays approach and businesses plan their marketing for the final quarter of the year as well as next year. In addition to keeping an editorial content calendar, it is important to be aware of holidays and how your email campaigns can be impacted. Common travel days are also noted giving you extra insurance that you are sending your email campaigns on optimal days. Prospects to Go puts together a wonderful annual email marketing calendar and notes dates to avoid email marketing such as government, religious and secular holidays. Use a calendar like this one with your editorial calendar to plan out your 2010 email marketing. When building your editorial calendar, keep a tickler file of newsletter ideas and research as you come across it. You can even use Delicious bookmarks and tag them "newsletter" for easy reference. Then when it's time to write the latest newsletter issue, you have resources at your fingertips.
    • 9 October 2009
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  • Jenni Hilton's Space

    Jenni is a B2B marketer and writes about marketing, PR and social media. She is a wife and mom of two sweet girls and two crazy dogs. Jenni loves pop culture, especially the 1980s. She is an Auburn University alum and loves football season. She cannot go far without her iPad, iPhone and MacBook Pro. She loves the internet and has been a digital citizen ever since she discovered she could shop online. She can be found on Twitter and LinkedIn.

  • About Jenni Hilton

    Jenni is a B2B marketer and writes about marketing, PR and social media. She is a wife and mom of two sweet girls and two crazy dogs. Jenni loves pop culture, especially the 1980s. She is an Auburn University alum and loves football season. She cannot go far without her iPad, iPhone and MacBook Pro. She loves the internet and has been a digital citizen ever since she discovered she could shop online. She can be found on Twitter and LinkedIn.

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