Jenni Hilton's Posterous

Eternal Thoughts from a Sunshine Mind

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    PR Tip: Lose the Wire and Use PitchEngine for Social Media Releases

    Until this year, I followed the basic PR process when issuing a news release. Write a news release, upload to wire service, spend hundreds of dollars and hope it gets picked up.  Not a very solid or results-oriented process. Of course, you have to build media relationships and target the news with the people who cover the category. That is another topic entirely. A few weeks ago I discovered PitchEngine through Twitter. (These two services are my favorite new social media tools for 2008, by the way.) I read that you could create and issue a social media news release for free. Working for a small company, I will try anything that is free or a low-cost alternative to a pricier and non-proven model. I have since issued about six releases and I am blown away by how easy they are to create, distribute and measure. You can provide so much more information the way people want to see news - visually with images and videos. Tie-in links to product reviews and case studies. A boilerplate created once for the company is saved for future releases. It is also served up in a neat, clean format that is sure to appeal to corporate brand sticklers. My first release had over 200 views. I have since used PitchEngine over the other wires and I'm not looking back. I'm going wireless! Technorati Tags: pr, tip, public-relations, pitchengine, social-media-release, press-release
    • 2 December 2008
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  • Jenni Hilton's Space

    Jenni is a B2B marketer and writes about marketing, PR and social media. She is a wife and mom of two sweet girls and two crazy dogs. Jenni loves pop culture, especially the 1980s. She is an Auburn University alum and loves football season. She cannot go far without her iPad, iPhone and MacBook Pro. She loves the internet and has been a digital citizen ever since she discovered she could shop online. She can be found on Twitter and LinkedIn.

  • About Jenni Hilton

    Jenni is a B2B marketer and writes about marketing, PR and social media. She is a wife and mom of two sweet girls and two crazy dogs. Jenni loves pop culture, especially the 1980s. She is an Auburn University alum and loves football season. She cannot go far without her iPad, iPhone and MacBook Pro. She loves the internet and has been a digital citizen ever since she discovered she could shop online. She can be found on Twitter and LinkedIn.

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