Jenni Hilton's Posterous

Eternal Thoughts from a Sunshine Mind

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    Thinking small in PR

    The web and social media gives us incredible opportunities to reach people in ways we have never been able to before. In Ragan's "PR smallball" feature by Shel Holtz, he talks about thinking small in public relations. Hasn't it always been about getting the right pitch to the right person at the right time? In other words, shouldn't we always think small? I don't need for the world to know about the product I am pitching, I just need about 20 of the most influential editors and bloggers to know. It is a good reminder in this world of mass communications.  Always pitch on topic and always target the right people. Check out www.ragan.com for more great PR and communications articles.
    • 22 May 2008
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  • Jenni Hilton's Space

    Jenni is a B2B marketer and writes about marketing, PR and social media. She is a wife and mom of two sweet girls and two crazy dogs. Jenni loves pop culture, especially the 1980s. She is an Auburn University alum and loves football season. She cannot go far without her iPad, iPhone and MacBook Pro. She loves the internet and has been a digital citizen ever since she discovered she could shop online. She can be found on Twitter and LinkedIn.

  • About Jenni Hilton

    Jenni is a B2B marketer and writes about marketing, PR and social media. She is a wife and mom of two sweet girls and two crazy dogs. Jenni loves pop culture, especially the 1980s. She is an Auburn University alum and loves football season. She cannot go far without her iPad, iPhone and MacBook Pro. She loves the internet and has been a digital citizen ever since she discovered she could shop online. She can be found on Twitter and LinkedIn.

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